Category Archives: JAM Business Media

Week Three – 18th to 22th June 2012

 Blogging was high on the agenda for this week as we learnt how to make an informative, well written and powerful blog.
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Kevin, who is in charge of the website and CEO related issues, writes blogs on a daily basis and knows what he is talking about. My goal before my placement finishes is to become as good as him at writing them! He uses powerful language to captivate an audience and encourages the reader to keep on reading through the use of headers.

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Mid way through the week my first blog was checked and uploaded onto the website (which can be found here) which was very interesting indeed.
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Aside from that the account have been offline due to Facebook technical difficulties and as such have been turning to the attention of further research and blogs. I am getting to a stage where I feel comfortable writing a well written blog even though there may be errors here and there!
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Results for the University exams were also released on the Tuesday which put everyone is a brighter frame of mind and lead to a noticeably higher level of productivity.
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One article that I read on Forbes after work was describing how breaks can make us more productive and is very interesting. Despite being non work related it has helped me to become more refreshed after lunch or inbetween writing blog articles which results in a higher quality of work.
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My goals for next week include the running of my first campaign and getting hold of the contact to develop the ads e.g. age, demographics etc

Week Two – 11th to 15th June 2012

With a wave of campaigns in the pipeline, I was assigned my first project to manage over a campaign cycle of a month and a half. Through further learning of “BuyBuddy” and communication software, everything was set up to the client’s standards with a well developed campaign.

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Due to their hosting difficulties, a landing/target page could not be assigned and thus the campaign will not go live until next week.

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In another areas, Ash is expected to travel to America for business purposes and as such, a report was drawn up over a two day period with in depth research into the personal injury claims market.

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Reports are being printed and run by the CEO and managers for potential new ideas to be discussed and launched which is great to be a part of and to play such a determining factor in the future of the business.

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As everything has been assigned, set up and running effectively in the office, the business is running at full capacity and I look forward to the running and managing of the campaign once it goes live.

Week One – 6th to 8th June 2012

Due to the Queen’s Jubilee celebrations, the first week was slightly delayed and thus started mid way through the week.

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Work commenced with the introduction to the small team as well as a tour of the surrounding offices. The work environment was very modern and stylish within the Business Heritage Exchange part of the developed Wellington Mills.

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With the initial absence of laptops of which to work on, paperwork was high on the agenda, learning about the software and watching other members of staff using it to produce some basic digital marketing campaigns.

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“Highrise” and “BuyBuddy” were among the top pieces of software which would be more commonly used on a daily business and looked surprisingly sophisticated. It enables the user to

create highly personalised and targeted ads of which we were currently using for Facebook users. Despite JAM’s various other B2B skills, digital marketing on social media platforms was noticeably a highlight and very much the main focus for the rapidly growing business.
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When the laptops came, everything was set up with ease and explained perfectly. The only downside was the lack of organisation and preparation that had been done although the fact of never having so many staff made the situation understandable. Gaining a grasp on the work using practical methods, the job seemed that much more enjoyable especially due to the relaxed but hard working atmosphere that surrounded the offices.
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The first week was a huge success personally. Despite there being such a large learning curve involved and the cycling route being an uphill struggle, it has been very much a fun experience so far and cannot wait to start running my own campaigns with my own clients to manage.